The mobile industry has been making all the effort in recent years to get rid of bezels from our smartphones, and putting the front-facing camera under the display is considered the next frontier for manufacturers as a way of providing a viewing experience uninterrupted by any camera notches or holes. Samsung has long been rumored to be working on such technology, with rumors suggesting we could see an under-display camera on the Galaxy Z Fold 3 later this year.

But it turns out Samsung is set to bring under-display cameras to its notebooks first, as revealed by the company’s display division today through a teaser video. The video reveals that thanks to the under-display camera, Samsung’s OLED-toting laptops will have screen-to-body ratios as high as 93%. Samsung hasn’t actually announced or teased any actual notebook with an under-display camera, but it sure looks like it won’t be too long before the technology becomes reality.

Of course, what we really need is to see under-display camera tech on Galaxy smartphones, but just how soon that will happen is anyone’s guess. Samsung will have to do more than just make UDC tech feasible before it brings it over to its smartphones and tablets, and while rumors suggest the Korean giant is very close to doing so, it’s probably best to temper our expectations until we see something more concrete than a concept video.

Wow ⊙∀⊙! Samsung Display reveals its under-Display camera technology for the first time, which will be used for OLED notebook screens first pic.twitter.com/Fu4Ublvsru

— Ice universe (@UniverseIce) January 14, 2021