Samsung promises new TV innovations early next month

Samsung scheduled a new product event for early next month, promising a showcase of its latest innovations in the smart TV space. The happening is taking place on Tuesday, March 2nd, with the company dubbing the event “Unbox & Discover”.

As expected, this will be an online-only event. You’ll be able to tune into the broadcast via YouTube and Samsung’s own website.

Can TV tech still surprise us in 2021?

The timing of the showcase suggests we’ll see new additions to Samsung’s Lifestyle line of smart TVs. With that said, the company is framing the event as a broader experience, saying the first Unbox & Discover will provide us with a look at its vision for the future of television and related solutions. New monitor models and soundbars are hence likely to make an appearance, as well.

Finally, Samsung’s invitation mentions that the live stream will also cover “impactful partnerships” the manufacturer decided to pursue as part of the aforementioned vision. There’s no telling how many collaborations it’s planning to unveil, exactly, but the list will likely include some undertaking with Google. The two tech giants have been growing closer in recent times, as evidenced by the direction in which the SmartThings platform has been expanding. The addition of Google Discover to the Galaxy S21 range is also indicative of their relationship strengthening.

Granted, TVs might not be the most exciting avenue of consumer technology in 2021. But who’s to say Samsung doesn’t pair them with its foldable display efforts or something equally novel? Either way, the products set to be announced early next month should all become available for purchase by mid-2021.

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