Samsung opens up on Galaxy S20's 'sensory' design philosophy

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Ten weeks following the Galaxy S20 series' market release, Samsung opened up on the design philosophy behind its latest Android flagships. In a broad look at the Galaxy S20, Galaxy S20+, and Galaxy S20 Ultra, Samsung underlined its zealous attention to detail and how that dedication translates to consumer electronics. At the center of it all is a no-compromise commitment to “satisfying sensory experiences” which leads to new quality standards, according to the company.

In more straightforward terms, Samsung claims the Galaxy S20 family is meant to be greater than a sum of its parts.

The Galaxy S20 is about designing satisfaction

In devising the Galaxy S20 devices, Samsung envisioned not just tools but comprehensive experiences. That way of thinking is the reason why the manufacturer continues to reimagine things like its signature “Over the Horizon” ringtone with every new product generation, which is something your average OEM would likely consider a waste of money. Of course, that doesn't guarantee a superior smartphone experience, but it certainly helps strengthen Samsung's image of a premium Android device maker. The same goes for the effort invested in countless transition animations and selective haptic feedback generation that are all part of the Galaxy S20 package, as revealed by today's design insights from the Far East.

Unfortunately for Samsung, 2020 is shaping up to be a rather underwhelming year for the mobile industry as a whole. For reasons largely beyond the firm's control, the Galaxy S20 series had a rather slow start, prompting some unprecedentedly generous promotions around the world. Regardless, Samsung is expected to continue building on the overall philosophy behind its unique approach to user experiences. The next result of that vision should be unveiled this summer in the form of the Galaxy Note 20 range.

Dominik Bosnjak

Phone Galaxy S20

Samsung opens up on Galaxy S20's 'sensory' design philosophy

The Galaxy S20 is about designing satisfaction

Dominik Bosnjak

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