Samsung showcases durability and performance of its OLED panels at MWC 2023

From February 27 to March 2, 2023, visitors can check out various technologies developed by Samsung Display at its booth at the Fira Gran Via Conference Center in Barcelona, Spain. The company is showcasing the lightweight, durable, and water-resistant properties of OLEDs through entertaining experiments. Visitors can dunk the OLED screens, float them in the air using helium balloons, try to break them, or read text on them without any strain on the eyes at the Dr. OLED's Weird LAB section of the booth.

In the Foldable Experience Zone, visitors can check out various foldable OLED form factors, including Flex G, Flex Note, Flex S, and Slidable Solo. The company is also showcasing its UPC Plus screens that can be used with under-display cameras. The UDR 2000 OLED panel, which can reach a peak brightness of up to 2,000 nits, is also displayed at the booth. UTG (Ultra Thin Glass), which makes the protection of foldable screens possible, is also being demonstrated at the booth.

At the IT Experience Zone section of Samsung Display's MWC 2023 booth, people can check out the performance of QD-OLED monitors. They can also check out the advantages of LCD-based gaming monitors side by side. At the Automotive Experience Zone, they can check out a 34-inch OLED screen that is a central part of the Digital Cockpit in a futuristic autonomous car. There is also a 13.4-inch round car display being showcased at the booth.

Dennis Choi, Executive VP and Head of Mobile Strategic Marketing at Samsung Display, said, “Along with CES 2023 this past January, we created this special exhibition for MWC 2023 so visitors can experience the excellence of Samsung OLED in person. Displays are extremely important in many of today’s electronic devices and often determine the high quality and design of the finished product. We want everyone to be able to experience the benefits of OLED technology and will continue to create a more powerful OLED ecosystem in all areas of daily life, such as smartphones, laptops, and automotive, all connected as one world.”