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Samsung's new AR experience called Dreamground is now live at a couple of key locations, including Hollywood Park in Los Angeles and Samsung 837 — the company's flagship experiential store located in New York City. Customers can also experience Dreamground content on the world's largest-in-sports LED videoboard at SoFi Stadium.
Visitors can explore augmented reality sculptures and floating portals at both Dreamground locations. In addition, visitors can contribute to the virtual space by adding their own augmented reality creations, which can then be shared and accessed by other people.
AR elements placed by other people will remain in place in Dreamground for 24 hours. Visitors can explore and take photos with these AR objects created by others, and the good news for people who don't own a Galaxy smartphone is that the Dreamground app is available for both Android and iOS.
Even so, there are some AR elements exclusive to Samsung 5G phones. Namely, Verizon customers visiting Dreamground with a 5G-enabled Galaxy phone gain access to some exclusive content, Samsung announced. This includes 4K, 360-degrees streamed videos in ultra-high fidelity AR.
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Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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