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Samsung’s new AR experience ‘Dreamground’ is live in Hollywood and NYC


Last updated: December 1st, 2021 at 13:12 UTC+01:00

Over the past year and a half, countless tech events that used to be held on live stages got relegated to the virtual space due to COVID lockdowns. Various markets are now slowly recovering from this, and the tech world is finding new ways to bring live experiences to customers. Samsung is doing the same, and the company’s not only redesigning its Experience Stores to set a new benchmark in retail, but also announced the release of a new augmented reality (AR) experience for customers in the United States.

Samsung’s new AR experience called Dreamground is now live at a couple of key locations, including Hollywood Park in Los Angeles and Samsung 837 — the company’s flagship experiential store located in New York City. Customers can also experience Dreamground content on the world’s largest-in-sports LED videoboard at SoFi Stadium.

Explore, Create, Collaborate, and Play alongside other Dreamground visitors

Visitors can explore augmented reality sculptures and floating portals at both Dreamground locations. In addition, visitors can contribute to the virtual space by adding their own augmented reality creations, which can then be shared and accessed by other people.

AR elements placed by other people will remain in place in Dreamground for 24 hours. Visitors can explore and take photos with these AR objects created by others, and the good news for people who don’t own a Galaxy smartphone is that the Dreamground app is available for both Android and iOS.

Even so, there are some AR elements exclusive to Samsung 5G phones. Namely, Verizon customers visiting Dreamground with a 5G-enabled Galaxy phone gain access to some exclusive content, Samsung announced. This includes 4K, 360-degrees streamed videos in ultra-high fidelity AR.

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General 5GARaugmented realitySamsung DisplayUSAVerizon
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