Samsung starts another youth offensive with the Galaxy A32, A52 5G

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Samsung appears to have finally taken a step back in its incessant pursuit of Fortnite as means of attracting new lifelong customers. The company's renewed strategy, epitomized in the newly launched Galaxy A32 5G and Galaxy A52 5G, sounds much more feasible. Not to mention less “hello, fellow kids-y.”

With video games finally being afforded some rest, Samsung opted to focus on the second most defining trait of today's youth – not having any money.

Forever young?

Thanks to the wonders of economies of scale and late-stage capitalism, a general lack of currency does not prevent you from having quite a respectable smartphone these days. In all seriousness, cue the new Galaxy A series which just released today in Vietnam, debuting in a market of some 30 million (and rapidly rising) smartphone users.

Vietnam is bound to be one of Samsung's largest battlegrounds with Chinese manufacturers this year, perhaps right behind India and Pakistan in terms of size and overall competitiveness. The Galaxy A32 5G and A52 5G have already been impressing consumers and the media alike in other parts of the globe since earlier this month. The latter is a particularly compelling proposition which manages to tick a remarkable number of boxes across different demographics.

All things considered, Samsung hardly could have wished for a better start to the calendar year for its mobile ambitions. It's been firing on all cylinders since we were all still in Christmas mode and as things stand right now, we're in for another action-packed quarter this spring; one filled with even more amazing value propositions and cutting-edge tech. Long may it continue, eh?

Dominik Bosnjak

Phone Galaxy A32 5G Galaxy A52 5G Vietnam

Samsung starts another youth offensive with the Galaxy A32, A52 5G

Forever young?

Dominik Bosnjak

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