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More than 100 brands now support Samsung-led HDR10+ standard


Last updated: June 22nd, 2020 at 08:55 UTC+01:00

Samsung co-developed the HDR10+ standard with 20th Century Fox and Panasonic a few years ago to compete with Dolby Vision. The South Korean firm has now announced that more than 100 brands have adopted HDR10+ in their products, ranging from smartphones and tablets to TVs and AV receivers.

HDR10+ a technology that optimizes brightness and contrast of a video on a frame-by-frame or a scene-by-scene basis, and improves colors and the overall image quality. It is better than HDR10 because it can dynamically change high dynamic range metadata. It’s an open-source and royalty-free standard, unlike Dolby Vision.

HDR10+ Technology LLC was established in collaboration with 20th Century Fox and Panasonic in 2018 to expand the HDR10+ ecosystem. The firm is committed to operate and support HDR10+ certification and logo programs to compatible devices. Currently, 103 brands, including 16 display and TV makers, 21 SoC brands, 20 content producers, 32 software firms, and 14 peripheral manufacturers support HDR10+.

Some of the well-known brands that support HDR10+ with the content, displays, hardware, and software include Amazon, Amlogic, ARM, DTS, Blackmagic, Blackshark, Broadcom, HiSense, JVC Kenwood, OnePlus, Onkyo, OPPO, Philips, Qualcomm, Realme, TCL, Toshiba, Universal Pictures, Vivo, Vizio, and Warner Bros. Over 1,000 products are now certified for HDR10+ content playback.

Choi Yong-hoon, VP of Development at Samsung Electronics’ Video Display Division, said, “In just two years since we started our certification program, we have surpassed 100 member companies, and HDR10+ is an integral part of the UHD implementation, and we will continue to expand the HDR10+ ecosystem and strengthen the high-definition standard technology initiative.

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