Samsung and Universal Pictures join hands to bring more HDR10+ content
Samsung Electronics and Universal Pictures Home Entertainment (UPHE) have announced a collaboration to bring more titles in HDR10+ (High Dynamic Range 10+) video standard to the market. The partnership aims to release new titles and remaster some of the existing content with HDR10+ support. The press release, however, doesn’t offer any details about the titles involved. It is also unclear if this partnership means that all new releases from UPHE will come with HDR10+ support.
HDR10+ is a Samsung-led open-source video standard which improves the viewing experience by delivering brighter whites and deepest darks. This new HDR standard uses Dynamic Tone Mapping technology to enable frame-to-frame variation in brightness, color saturation, and contrast for enhanced picture quality. It is supported by many recent TVs from Samsung and others, Galaxy S10 lineup, streaming devices, etc.
Efforts to expand the ecosystem
Samsung launched HDR10+ in an already crowded space by forming HDR10+ LLC in 2017. Since then, the company has been collaborating with various movie studios and OTT operators to increase its adoption. Buy-in from content creators and distributors is essential for the standard to grow. The company has already partnered with 20th Century Fox, Panasonic, Amazon, and others to expand the ecosystem.
“We have launched a new era of picture-quality technology with HDR10+, providing an amplified vivid viewing experience for consumers. Based on Samsung Electronics’ unique technology and proficiency, we will continue to expand our alliances with premier partners like Universal to provide consumers with the best HDR content possible,” said Hyogun Lee, Executive VP of R&D Team, Visual Display Business at Samsung Electronics.