Samsung co-developed the open and royalty-free HDR10+ standard with Amazon in 2017. Since then, the standard has expanded its presence across various device categories, including smartphones, tablets, laptops, TVs, and gaming consoles. Now, the high dynamic range standard is expanding its presence even further with the addition of gaming and set-top boxes.
In collaboration with Amazon, KT, and Nvidia, Samsung is bringing HDR10+ to the set-top box and gaming segments. HDR10+ Gaming, which was announced in late 2021, is coming to more TVs and gaming monitors. KT, South Korea's leading telecom operator, is bringing real-time HDR10+ video streaming with a new set-top box that is scheduled to be launched in Q1 2023.
Apple, which has favored Dolby Vision over the years, recently added HDR10+ to Apple TV 4K (3rd Generation) and the Apple TV+ app on smart TVs. Last month, Nvidia revealed that it will bring support for HDR10+ on gaming laptops and PCs using GeForce RTX and GeForce GTX 16 series graphics cards. Samsung also launched HDR10+ Adaptive last year to compete with Dolby Vision IQ.
The South Korean electronics giant claims that since it started HDR10+ Technology LLC, a company that offers certification and testing, in 2018, over 6,000 certified products have been launched by 142 member companies worldwide.
Still, Dolby Vision has shown faster growth compared to HDR10+ over the past couple of years, thanks to the push from Apple and non-Samsung TV brands. It is rumored that Google could bring HDR10+ into a bigger umbrella branding for HDR video and multi-dimensional audio to compete with Dolby Atmos and Dolby Vision.
