Samsung Galaxy AI billboards light up around the world before Unpacked 2024

Samsung has launched a global promotional campaign leading up to Unpacked 2024. The tech giant will announce the Galaxy S24 smartphone series in San Jose later this month, and its ongoing global promotional campaign shines a bright light on the first AI phone.

Indeed, the main focus is AI, or ‘Galaxy AI' rather than the Galaxy S24 itself. Samsung invites passersby to “be inspired by mobile innovation that will soon change the way users live, connect and create forever.”

Huge digital displays promoting Galaxy AI at Unpacked have lit up in major cities around the world, including Bangkok, Chengdu, London, Milan, Madrid, New York, Seoul, Stockholm, Warsaw, and others.

Samsung says the promotional video playing on these digital displays “shows a metallic cube slowly evolving into animated stars that represent Galaxy AI and the transformative experiences it will bring.”

AI revolution starts on January 17

The Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra will be Samsung's first ‘AI phones.' They will rely on AI techniques and chips optimized for AI tasks to create new experiences. Samsung hasn't revealed much about the AI features embedded in the Galaxy S24. However, one confirmed feature is AI Live Translate Call, which will allow Galaxy S24 users to have phone conversations with people who speak a different language.

Samsung will announce the Galaxy S24 series on January 17. The company is betting big on this whole AI concept. Whether or not it pays off is to be determined, but Samsung appears convinced that it is about to usher in a new era for the mobile market and change things forever.

Will the Galaxy S24 series live up to the hype? Only time will tell. Even if its AI features fall short, the flagships are expected to boast new hardware upgrades, including faster chips and brighter screens.

We plan to review Samsung's upcoming flagship phones and take a look at its AI features in greater detail, so stay tuned.

Image Credit: Samsung