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Last updated: October 30th, 2020 at 19:19 UTC+01:00
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Samsung has launched an offensive in India against its Chinese rivals with Grand Diwali Fest: a week of discounts on a wide variety of products ranging from Galaxy S20 smartphones to Galaxy Watches, freezers, TVs, and more. Discounts can go as high as 60% and as of this writing, the Galaxy S20+ is available for 40% off and you can get a 4K QLED TV for 32% off.
Samsung's goal this festive season is to increase sales by 40% year-on-year, reason why the company is offering killer deals on a variety of great products. This goal was reportedly confirmed by two senior executives at Samsung cited by Business Standard, who added that this is the most exciting quarter of the year.
Armed with great deals, Samsung has actively improved its online retail business in India throughout the year, some say at the expense of other retailers, and has created various reward programs for loyal customers. Samsung's Grand Diwali Fest began on October 28 and lasts until November 3.
Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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