It is well-known that Samsung Display makes OLED screens for various Apple products, including Apple Watches and iPhones; after all, it is the world's biggest OLED manufacturer. The company now seems to have created a dedicated team to oversee the development of OLED panels for Apple products.
Samsung Display reportedly created an ‘A Team' to develop OLED panels for Apple
Some reports originating from China (via OLED-Info) claim Samsung Display has created a new research and development team to develop OLED panels for Apple. This team is reportedly called the ‘A Team' and is a part of the Giheung Research Institute in South Korea. This could be due to Samsung Display falling behind LG and some other OLED panel manufacturers from China. Recently, it was reported that LG Display has become the primary supplier of OLED panels for Apple's upcoming iPad Pro lineup as Samsung Display was struggling with the production of the tandem structure. This may have even forced Apple to delay the launch of the iPad Pro.
So, Samsung Display may be trying to get its act together and develop technologies to help it become the undisputed champion in the OLED panel segment once again. Recently, Chinese OLED firms BOE and CSOT have been releasing some competitive OLED panels for smartphones, and Chinese smartphone OEMs are buying more panels from Chinese OLED makers. Apple, too, has started buying OLED panels for iPhones from BOE.
Since Apple is expected to replace LCD screens on all its product lineups with OLED panels in the future, Samsung may be trying to improve the quality and performance of its OLED panels to win as many orders from Apple as possible. It will be interesting to see what technologies Samsung Display develops in the future and what the effect of its new team will be on its OLED panel lineup.
