Samsung remains king of smartphone market in India

Samsung's smartphone market share in India was 18% during Q2 2023

According to a report from Canalys, a market research firm, Samsung's smartphone market share in India was 18% in Q2 2023. This is exactly similar to its market share in Q2 2022. The company saw good business after the launch of the Galaxy S23 series, and its new high-end phones have been a great success, thanks to them being powered by Qualcomm's Snapdragon 8 Gen 2 chips.

The company will launch the Galaxy Z Flip 5 and the Galaxy Z Fold 5 in India sometime next month, a couple of weeks after their official unveiling later this week. The company has even started accepting pre-reservations for its upcoming foldable phones. Samsung launched three Premium Experience Stores in India, each in Ahmedabad, Hyderabad, and Lucknow. It plans to launch a total of 15 Premium Experience Stores in India over the next few months.

Vivo was a close second in the race, with a market share of nearly 18% and shipments of around 6.4 million units. Xiaomi fell hard to third place during Q2 2023, two places below its first rank in Q2 2022. The Chinese smartphone firm had a 15% share of the market and 5.4 million unit shipments. Xiaomi's market share includes POCO, its subsidiary firm.

Realme shipped 4.3 million smartphones in India, and its market share was 12% in the second quarter of this year. It is a 29% drop compared to the 6.1 million shipment figure it saw in Q2 2022. OPPO shipped 3.7 million smartphones in India during the second quarter of this year, resulting in a market share of 10%. It is a 7% drop compared to the 4 million smartphones it shipped in Q2 2022.

Apple, once again, failed to enter the top-five smartphone rankings despite reports of iPhone shipments increasing by leaps and bounds in India.