Samsung announced the launch of its 2023 lineup of smart TVs and soundbars in Singapore earlier today. The company launched its new QLED TVs, Neo QLED TVs, QD-OLED TVs, and a range of soundbars in the country. The launch happened during the Unbox & Discover 2023 Singapore event held at the Digital Light Canvas at Marina Bay Sand.
Those who pre-order select TVs from the lineup will get freebies and benefits.
Samsung's QLED, Neo QLED, and QD-OLED TVs come packed with features and improved image quality
Going with the tagline of “More Wow than Ever,” Samsung unveiled its new smart TV lineup. It said that it will launch more larger-sized TVs in Singapore as customers are now preferring bigger screen sizes. The new launches include the QN900C, the company's top-of-the-line 8K Neo QLED TV with features like Mini-LED, Auto HDR Remastering, 8K AI upscaling, Dolby Atmos, and Q-Symphony 3.0.
Samsung's 4K Neo QLED TV range, which features a 4K Mini-LED panel, a 144Hz refresh rate, Dolby Atmos, Q-Symphony 3.0, up to 4,000 nits peak brightness, and Slim Fit Cam, has been launched as well. Those who pre-order select TVs from Samsung's 2023 smart TV lineup before April 14 can get a free Microsoft Xbox Series S.
The company's new QD-OLED TV lineup comes in 55-inch, 65-inch, and 77-inch sizes. They feature a 144Hz refresh rate, up to 2,000 nits peak brightness, and perfect blacks. It has two models: S90C and S95C. The S90C continues using the same LaserSlim design of last year's S95B, while the S95C uses a new design with a more even and thinner side profile, combined with the One Connect Box.
All new smart TVs from Samsung run Tizen with additional features like Alexa, Bixby, HDR10+, Samsung TV Plus, Samsung Health, SmartThings (with Matter support), Game Bar, and Samsung Gaming Hub. They also feature Bluetooth, Wi-Fi, AirPlay 2, Tap Sound, Tap View, and other advanced features. The Neo QLED and QD-OLED TVs feature a 144Hz refresh rate, HDMI 2.1 ports, HDR10+ Gaming, AMD FreeSync Premium Pro, VRR, and ALLM for better gaming.
Samsung launches 2023 soundbar lineup in Singapore
Samsung also launched its 2023 lineup of soundbars, including the flagship HW-Q990C with an 11.1.4-channel speaker setup, Wireless Dolby Atmos, Q-Symphony 3.0, SpaceFit Sound Pro, AirPlay 2, Google Cast, Tap Sound, and SmartThings. This soundbar, along with others in the lineup, can be purchased from Samsung Singapore's website and stores.
Samsung 2023 TV lineup pre-order benefits
Consumers who pre-order 75-inch or bigger QN900C, QN90C, or S95C will get a free HW-Q990C soundbar worth SGD 2,899. Those who buy 55-inch and 65-inch versions of these TVs will get a free Xbox Series S – Gilded Hunter Bundle (worth SGD 469) or Ultra Slim Soundbar (worth SGD 1,311). Customers who pre-order 43-inch, 49-inch, and 50-inch versions of the TVs will get a SlimFit Camera worth SGD 200.
Steven Koh, Senior Director, Consumer Electronics Business (TV/AV) at Samsung Electronics Singapore, said, “We understand that technology should empower and enhance people’s lives, not complicate them. For homeowners in Singapore, the TV continues to be a staple for entertainment in their living space – be it for streaming or gaming. Our recent study conducted at the Samsung TV Tech Fair showed that respondents clearly underestimated the size of their living rooms. As such, Samsung is introducing a larger size option for our OLED TV line, as well as continuing larger sized screens for our premium Neo QLED and QLED lineup.“