SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Looks like Samsung doesn’t expect the Galaxy S21 to sell like crazy


Last updated: November 24th, 2020 at 14:39 UTC+02:00

January will be upon us soon and that’s when Samsung is expected to make the Galaxy S21 announcement. Samsung may have an agenda behind the early launch but would that result in the Galaxy S21 family selling like crazy?

That’s a bet that Samsung is reportedly hedging itself. According to reports, it’s taking a more conservative approach to the production run for the Galaxy S21. It doesn’t want to make more units than it can sell otherwise it may have to sit on unsold inventory.

Samsung is just playing it safe initially with the Galaxy S21

Reports about the Galaxy S20 sales not meeting Samsung’s expectations started coming in not long after the series was released this year. In South Korea, Samsung reportedly sold almost 50 percent fewer units of the Galaxy S20 series on launch day compared to the Galaxy S10 last year.

Similar stories about the underwhelming performance of the new flagship series continued to come in from other markets. To be fair, Samsung had a bit of bad luck as well. The Galaxy S20 series hit the market right around the time that much of the world was going into strict lockdown due to COVID19.

The pandemic had already made customers very conscious about what they were spending their money on. Suddenly, $1,000 smartphones didn’t really feel like a necessity. That may be one of the reasons why the Galaxy S20 lineup shipped 32.6 percent fewer units in Q1 than the Galaxy S10 during the same period last year. Several market intelligence firms put the Q1 2020 shipments for the Galaxy S20 around 8 million units.

The pandemic is still gripping the world and the situation isn’t likely to change significantly by the time the Galaxy S21 is launched. Samsung is already expected to cut prices across the entire lineup to make the new phones more palatable to customers who are now more cost-sensitive than ever before.

According to reports in the Korean media, Samsung is initially going to produce 6 million units of the Galaxy S21 lineup. This includes the Galaxy S21, Galaxy S21+ and Galaxy S21 Ultra combined. These units will reportedly be produced in December and January. The new flagship series is expected to hit shelves by the end of January.

Samsung has the manufacturing prowess to quickly ramp up the production if demand for the Galaxy S21 rises significantly. It seems that the company is just playing it safe initially so that it doesn’t end up with warehouses filled with unsold units. The pre-order period will give it a good idea of what the demand is like and which particular model is selling the most units.

As we’ve exclusively revealed before, the Galaxy S21 series will be unveiled in early January. Samsung is yet to confirm the Unpacked event. We can expect it to do that at some point next month.

Phone Galaxy S21Galaxy S21 PlusGalaxy S21 Ultra
Load 16 comments

You might also like

Exclusive: These Samsung Galaxy phones will get Android 13 before 2023!

Samsung is working hard to ready up One UI 5.0 for a handful of Galaxy devices, and Members willing to take a bit of risk have had access to the beta firmware for the past few weeks. On the other hand, customers that don’t want to join the beta program have yet to gain access […]

  • By Mihai Matei
  • 3 days ago

Galaxy S21 gets the second One UI 5.0 beta firmware in India and the UK

We have more great news for One UI 5.0 beta testers, specifically Galaxy S21 customers in India and the UK. Samsung is now rolling out the second One UI 5.0 beta firmware for the Galaxy S21 series in these countries, and the changelog reflects the latest Galaxy S22 beta firmware. The second One UI 5.0 […]

  • By Mihai Matei
  • 4 days ago

Galaxy S21’s Android 13 beta update is now available in the US

Last week, Samsung released the One UI 5.0 beta update to the Galaxy S21 series in India, South Korea, and the UK. Now, the update is being expanded to the US, and Samsung has officially announced the One UI 5.0 Beta Program for the Galaxy S21 series in the country. The Android 13-based One UI […]

  • By Asif Iqbal Shaik
  • 6 days ago

Latest Galaxy Z Fold 3 and S21 updates from Verizon ship with bloatware

Verizon recently started rolling out a couple of new firmware updates for the Galaxy S21 series and the Galaxy Z Fold 3. The latter device got new Android 12L and One UI 4.1.1 features, and both appear to have received the September 2022 security patch. However, in addition to new One UI features and better […]

  • By Mihai Matei
  • 1 week ago

Galaxy S21’s September 2022 security update reaches the US

The Galaxy S21 was the first Samsung phone to get the September 2022 security update. The new software was first released to the international variants of the series. Now, the update has been released in the US to the carrier-locked versions of the devices in the lineup. The latest software update for the carrier-locked versions […]

  • By Asif Iqbal Shaik
  • 2 weeks ago

BREAKING: Galaxy S21 series in India joins the One UI 5.0 beta program

The Galaxy S21 series in India has just joined the One UI 5.0 beta program. Samsung customers who own the Galaxy S21, S21+, or S21 Ultra in India can now register for the One UI 5.0 beta program for a chance to test the upcoming firmware before the beta period ends and the update becomes […]

  • By Mihai Matei
  • 2 weeks ago