Join us on Telegram | Early Samsung Black Friday deals, check them out right now!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Half of all phones sold in Vietnam in Q3 were made by Samsung


Last updated: November 26th, 2021 at 17:55 UTC+01:00

COVID-19 appears to have hit the Vietnamese smartphone market hard in Q3 2021. Smartphone shipments decreased by 28% year-on-year, triggered by restrictions related to coronavirus, lockdowns, and the closure of shops and malls. However, amid all this, Samsung increased its market share in Vietnam to almost half.

Samsung recorded an impressive 49% smartphone market share in Vietnam at the end of Q3 2021. Essentially, half of all the smartphones shipped to Vietnam in the third quarter of the year were manufactured by Samsung, and the company had almost no competition.

The Korean tech giant increased its market share from 36% to 49% over one year, details the screenshot (below). Meanwhile, rivals including Oppo, Xiaomi, and Realme have steadily lost more market share throughout 2021. Oppo had a 19% market share (down from 20%), and Xiaomi’s share dropped from 17% to 13%.

Once again, Samsung’s low-cost Galaxy smartphones play a big role

Similar to other regions in Q3, Samsung found success in Vietnam thanks to its low-cost smartphones and enjoyed high demand for the Galaxy A12, the Galaxy A03s, and the Galaxy A22, according to Counterpoint Research.

Regarding online retail channels, Samsung was the second-largest smartphone vendor in this sector after Xiaomi. Samsung partnered with online retailer Lazada for Super Brand Day, and through its deals and partnerships, the company captured an online market share of 33%. Xiaomi led with 36%.

Join SamMobile’s Telegram group and subscribe to our YouTube channel to get instant news updates and in-depth reviews of Samsung devices. You can also subscribe to get updates from us on Google News and follow us on Twitter.

BusinessGeneralPhone Galaxy A03sGalaxy A12Galaxy A22Vietnam
Load 3 comments

You might also like

Best cheap Android phones 2022 by Samsung

The search for the best cheap Android phones can often be daunting. There are just so many manufacturers to choose from. The cheapest phones aren’t made alike, though. The budget options you choose should offer respectable specs, decent performance and good software support. This can often be lacking in devices from other manufacturers. However, Samsung […]

  • By Adnan Farooqui
  • 2 weeks ago

Galaxy Tab A7 Lite, A22, and A03s got spotted running Android 13

Samsung is now testing Android 13 for a handful of low-cost Galaxy devices, including the Galaxy Tab A7 Lite tablet, the Galaxy A22 5G, and the Galaxy A03s. These three devices are now listed in the Wi-Fi Alliance database running Android 13. They have received the green light from the organization, which could mean they […]

  • By Mihai Matei
  • 3 weeks ago

Galaxy A23 5G released in Vietnam today will get a discount next month

Over the past several weeks, Samsung has expanded its budget phone portfolio in Vietnam with the addition of the Galaxy A04 and the Galaxy A04s. Starting today, October 20, customers in Vietnam get another option, this time featuring 5G connectivity. Samsung has released the Galaxy A23 5G for Vietnam, and early buyers get special benefits, […]

  • By Mihai Matei
  • 4 weeks ago

The MediaTek-powered Galaxy A04 has reached another market

The Galaxy A04 is joining the A04s variant in Vietnam. Samsung announced pricing and release date details for the Galaxy A04 moments ago, and early buyers will take advantage of an exclusive offer. Namely, they’ll benefit from a 0% interest installment plan with a prepayment worth only 10% of the suggested retail price. Samsung says […]

  • By Mihai Matei
  • 1 month ago

Samsung’s low-cost Galaxy A04s is now available outside of Europe

Samsung’s low-cost Galaxy A04s has reached another market, this time outside of Europe. Samsung just announced that starting today, September 16, customers in Vietnam can buy the Galaxy A04s in one of three color options: Pink Bronze, Fern Green, or Nebula Black. The device comes in one memory configuration featuring 4GB of RAM and 64GB […]

  • By Mihai Matei
  • 2 months ago

Galaxy A03s users in the US can now install the Android 12 update

A couple of months ago, the Galaxy A03s started getting the Android 12 update. Back then, Samsung had released the update only for the international variant of the device. Now, the company has released the Android 12 update to the unlocked version of the Galaxy A03s in the US. The Android 12 update for the […]

  • By Asif Iqbal Shaik
  • 2 months ago