While Samsung maintains its title as the world's biggest smartphone manufacturer, Apple continues to have a stronger grasp on the US market than the Korean tech giant. And to Samsung's disfavor, the Cupertino company has just reached another milestone in the USA, beating all other Android devices in the process.
According to a new paper shared by Counterpoint Research analysts (via Financial Times), Apple's iPhones have reached 50% coverage in the United States, leaving the rest of 50% to some 150 Android devices, including Galaxy.
Half of all smartphone users in the USA rely on iPhones
To be precise, Apple's 50% market reach pertains specifically to “active users,” so it's not limited to 2022 smartphone shipments. In other words, 50% of all smartphone users in the United States are now using an iPhone. However, it's unclear how many units that are in use got released in 2022 and what percentage is covered by older iPhone models.
Regardless, this is an important milestone for Apple and possibly a warning sign for Samsung. Apple's iPhones haven't reached a userbase market share of 50% since the original iPhone was released in 2007. So it is a pretty big deal, and Apple certainly has a reason to celebrate.
The remaining 50% of smartphone users in the USA own handsets manufactured by Samsung, Lenovo, Motorola, and other OEMs.
Apple is now gearing up to release the iPhone 14 series, while Samsung has already released its last high-end devices for 2022, i.e., the Galaxy Z Fold 4 and Galaxy Z Flip 4. And with Unpacked out of the way, Samsung's marketing team has now turned its attention to the iPhone 14 launch and is mocking Apple in ads. Perhaps the Korean tech giant feels the pressure from Apple and is trying to get back to its old ways — at least within the realm of TV spots.
Apple is expected to release four iPhone 14 variants later this year, and Samsung Display will supply over 80% of the panels required by the series.
