Samsung may grow in India’s smartphone market in Q2 2026 despite declining demand

Due to skyrocketing memory chip prices, smartphone brands, including Samsung, are increasing the prices of their models across the globe. One of the markets to witness this is India. As a result, fewer people in the country are expected to buy new phones in this quarter (Q2 2026) compared to the last (Q1 2026). It would result in the mobile market in the region shrinking. Despite that, Samsung is said to expand its footprint there significantly.

Smart Analytics Global has published a report forecasting the Indian smartphone market in Q2 2026. According to the firm, it will decline more than 15% this quarter. Samsung’s share, however, is said to increase from 14% in Q1 2026 to 18% in Q2 2026, making it the only other brand apart from Apple to grow significantly when the market is shrinking. However, the South Korean tech giant still won't be the chart leader, with that crown going to Vivo.

That being said, the firm claims that if iQOO is separated from Vivo, the latter’s market share will fall significantly, and that will make Samsung the number one brand in the Indian smartphone market in the second quarter of this year, a feat that it hasn’t achieved since 2018. According to the research firm, Samsung will be able to achieve it with “stronger supply-chain control, more resilient premium demand, and better pricing power.”

SAG says that the Galaxy A07, Galaxy A16, and Galaxy F70e will be primary volume drivers. As for the brand’s latest flagship non-foldable smartphone lineup, the Galaxy S26 series, it is said to outperform its predecessor, the Galaxy S25 lineup, in terms of sales.