It feels as though Samsung's Exynos chipset division is digging itself into a deeper hole with every new SoC it develops. The Exynos 2200 was perhaps an even bigger disappointment than the Exynos 2100 despite the partnership with AMD, so maybe it's time for Samsung to step away for a while and go back to the drawing board.
The sad reality for Samsung customers in Exynos markets is that despite the company's efforts, its chipsets are seemingly becoming more unstable and problematic. We can only hope that the rumored Exynos 2300 SoC will do better, but then again, the company's chipset division doesn't inspire much confidence given its recent releases.
Customers are losing trust in Samsung's ability to develop chipsets with every new Exynos release when it should be the other way around. And maybe the company won't be able to break this cycle unless it actually stops pushing out a new flagship-grade Exynos chipset every year.
Maybe it's time for Samsung to go back to the drawing board, skip a yearly Exynos release, devise a better plan, and kickstart its mobile chipset brand again for a new release in 2024.
And instead of using an Exynos SoC for the upcoming Galaxy S23 series, perhaps Samsung should fully embrace Qualcomm, assuming that the latter company could meet the demand. Alternatively, Samsung could perhaps partner with MediaTek and use the Dimensity 9000+ or its sequel.
I'm guessing that most Galaxy fans in Exynos markets wouldn't mind this temporary change, especially if it would help Samsung stabilize its chipset strategy and come up with something better for the Galaxy S24 series or whatever the 2024 flagship will be called.
What do you think? Should Samsung do a strategic retreat and skip an Exynos generation to play the longer-term game? Or should Samsung continue releasing a new flagship Exynos chipset every year until it gets it right? Share your thoughts below.
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