Samsung not only maintained its number one position in the global smartphone market but also managed to improve sales during Q3 2020. According to a new report from market research firm Gartner, Samsung sold 80.8 million smartphones during the third quarter of this year and grabbed a 22% market share globally.
The South Korean smartphone giant's sales grew by 2.2% compared to Q3 2019. Samsung sold twice as many smartphones as Apple did during the quarter, which is a commendable feat, especially when the global smartphone market saw a 5.7% drop compared to last year. Huawei was the second-largest smartphone brand in terms of sales, but its market share dropped to 14.1%. Since the US sanctions on the company came into effect, its market share has been falling sharply. Compared to Q3 2019, Huawei's sales dropped a whopping 21.3%.
Xiaomi surprised everyone by selling 44.4 million smartphones in Q3 2020 and taking the third rank. The Chinese firm's market share was 12.1%, which is 34.9% growth compared to last year. In Q3 2019, Xiaomi's market share was just 8.5%. Apple's market share was 11.1%, and the company sold 40.5 million iPhones during the third quarter of this year. OPPO settled for the fifth position in the global smartphone market with sales of 29.8 million units and a market share of 8.2%.
Samsung's smartphone business performed really well during Q3 2020, thanks to the launch of the Galaxy Note 20 series, Galaxy Z Flip 5G, and the Galaxy Z Fold 2. Robust sales of Galaxy A series also helped the company in growing its numbers. Samsung was the number one brand in the US, India, Russia, and EMEA (Europe, Middle-East, and Africa) in Q3 2020. In Q4 2020, the company's market share is expected to drop due to the launch of the extremely popular iPhone 12 series.
