All eyes are now on Samsung's next flagship smartphone launch. There have already been countless rumors and reports concerning the Galaxy S23 series. It was already expected that the launch will take place in early 2023. A new report now provides some additional insight.
Samsung is reportedly going to conduct a full-fledged Unpacked event for the Galaxy S23 launch in San Francisco. This would be the first in-person event since they were put on hold due to the pandemic.
Samsung may be bringing back its in-person Unpacked events
Korean media is reporting, citing a Samsung Electronics executive with knowledge of the matter, that Samsung's Galaxy S23 Unpacked event is going to take place in early February 2023. This event will be held in San Francisco like the ones before it. Samsung's last full-fledged Unpacked event was for the Galaxy S20 series in San Francisco.
The source doesn't provide an exact date but other local reports do mention that the event may take place in the first week of February. Since the Galaxy S22 series was unveiled on February 9, 2022, it's not outside the realm of possibility for its successor to be launched in the claimed timeframe.
Samsung shifted to virtual Unpacked events after the pandemic hit in 2020. It has conducted online launch events for new Galaxy S and Galaxy Z flagships since then. The company did conduct some in-person experiences for the Galaxy Z Fold 4 and Galaxy Z Flip 4 this year but it's yet to return to full-fledged in-person Unpacked events. With travel and event restrictions no longer a concern, it may be about time for Samsung to restart its glorious product launch events.
Several other reports suggest that the Galaxy S23 may be priced higher than its predecessor due to inflationary pressures. Whether or not that ends up being true remains to be seen. We often hear rumors of price increases for new Samsung flagships before they're launched, so these reports are just par for the course.
