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Samsung is reportedly reviewing its PR agency amid concerns over growth

Samsung has been facing daunting challenges in the mobile industry in the last couple of years. The company’s dominance in the smartphone market has been threatened by the aggressive expansion of many Chinese brands. Though Samsung is still the largest smartphone vendor in the world, growth has either stagnated or facing a decline in many parts of the world.

The company has already undertaken many measures to counter the slump in sales, but the results so far are nothing to write home about. According to a report, it appears Samsung Electronics has now decided to review the performance of its mobile division’s PR partner, Edelman. The Korean giant is also apparently inviting other agencies to pitch for the role.

New PR agency for Samsung Mobile?

Samsung Mobile shifted its business from Fleishman-Hillard to Edelman, which also handles the company’s corporate communications, nearly three years ago. The assignment was valued at $2 million at that time. As of now, it is not clear if this review exercise will result in a new PR agency for Samsung’s mobile business.

With the little information available to us currently, it is difficult to ascertain the precise motive behind this agency review. It is possible Samsung is looking to hear pitches from other agencies in search of new ideas to promote its products better in an increasingly competitive landscape. The review exercise could also be an attempt to cut costs either by renegotiating the contract with Edelman or by finding a new partner at a better price.

Many reasons are attributed to Samsung Mobile’s declining fortunes, but the primary culprit, according to many reports, seems to be the burgeoning Chinese brands. While an improved PR strategy might help a bit, it is doubtful it will have any significant impact on the sales of Samsung smartphones globally.

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gurmeet056
gurmeet056

Samsung should give smart view light senser in budget devices even on 15k price they dont give this feature.mi and vivo give smart view in 5k price why samsung cant give it on 10k to 15 k.this is ridiculus.cheating .i dont know where is innovation.i have j7 2016 it recieve oreo 8.1 but smart view is not there what is this.please samsung give this neccessory feature .otherwise we move to other brands.thanks

MStuart
MStuart

All these companies are myopic and care only about short-term profits. While cash was flooding in they should have built up their brand and their reputation through stellar service and customer support. Instead all we got was price hikes, the same lousy policy of software updates, and the repair lottery whenever something goes wrong with our devices hardware-wise.

Well, since none of those issues was addressed, now all is left for them is to fight the war on price. And they will lose.

tavygo
tavygo

The main problem with Samsung is how they put the prices of their products.Not only phones,but all their products are over priced.Me, personally I had chosen to buy a Huawei product,because the rapport price/quality is much better.

fcaroll
fcaroll

Come on samsung the problem is that oems like Xiaomi sell devices with very good hardware (and software) compared to samsung devices at the same price. Then if you buy a “low price” samsung device you’ll see that it’s made to remind you that it’s not the best of the best, for example you get half of the pro camera mode settings or you even miss the ability to set the vibration intensity like on the A5 2017. This can’t last forever

locarno
locarno

I don’t know where is the problem. Samsung have a good marketing.

The problem is that even the S6 or S7 is still good phones, and people don’t want to change it.
Remember that times when new Galaxy S smartphone = more display resolution ?
There’s almost peak in smartphone evolution