Samsung’s smartphone shipments decline by 13%, retains the top spot in global market

Samsung continues to maintain the title of top smartphone maker, with 19% of the global market share in Q3, 2018. The latest Counterpoint Research report shows the company to have shipped a total of 72.2 million units of smartphones during the period of July-September 2018. While that’s marginally better than the 71.6 million units the company shipped in Q2 of 2018, Samsung saw a 13% YoY decline in global smartphone market share for this period.

It had shipped 83.3 million units in the same period last year and took up 21% of the market. Global smartphone shipments, meanwhile, saw a YoY decline of 5% in Q3 2018. The largest smartphone market, China, saw a decline for the fifth consecutive quarter.

Huawei continues to grow stronger, grew 33% annually

While the launch of the Galaxy Note 9 helped Samsung to post better sales in the third quarter of 2018, it’s Huawei seeing the biggest growth. The Chinese company’s market share increased by a whopping 33% in the Q3 of 2018, vis-a-vis Q3 of 2017. It shipped 53.2 million units over the three months period this year, capturing 14% of the global market. It’s pertinent to mention here that the report bundles figures for both Huawei and its Honor sub-brand. Third on the list is Apple, whose iPhone shipments remained flat annually with 12% market share. Oppo and Xiaomi make up the top five smartphone vendors with 9% market share each.

Samsung, meanwhile, managed to beat Xiaomi as the biggest smartphone vendor in India for the second quarter running. Xiaomi had toppled Samsung to emerge as the largest smartphone vendor in the country earlier this year. Samsung also recorded its highest ever shipment in the Asian country in Q3 2018. Samsung was also the biggest smartphone vendor in Europe, Latin America and Africa, with 31%, 37% and 25% market share respectively.


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Huawei are making gains. Apple are now further behind. I can see Xiaomi, Vivo and Oppo overtaking Apple in a couple of years. I think Samsungs new upcoming tech and now at last taking the midrange phone market seriously, they should improve in 2019.


Huawei improved much but they are still behind Samsung.
Curious what happened if Huawei isn’t banned in USA.


A good point! If they had the US market they’d be bigger. I’m not surprised though, the US with 300 million people is the smallest of the big markets after Canada. The EU alone is 550 million people, and South America, Asia, China, India are all huge in comparison to even the EU. Indonesia alone has more people than the USA. Where Huawei might suffer is that the US considers Huawei a part of the Chinese government and want other countries to stop using Huawei products.. So we will see what happens.