Samsung’s IFA press conference will be on August 30

General

Samsung is days away from launching the much-awaited Galaxy Note 9 at the Unpacked event on August 9 in New York, but that’s not the only high-profile event from the company this month. It is also gearing up for the IFA 2018 trade show in Berlin from August 31 to September 5. The company will kickstart its IFA tour with a major press conference on August 30, and it has started sending out press invites for the same.

Typically, home appliances tend to dominate the floor and mind space at IFA, and that may be the case this year as well. Samsung’s invite shows a TV, refrigerator, washing machine, and a Galaxy Note smartphone. Since the Galaxy Note 9 will be already on sale before the IFA 2018 kickstarts, the new smartphone may be just a customary exhibit at the trade show, and Samsung’s focus will be mostly on home appliances.

More IoT-enabled devices

The Korean company has repeatedly expressed its interest in the IoT space. You can thus expect many of Samsung’s new launches at Europe’s biggest tech show to focus on connected home appliances. Samsung might also announce its Bixby speaker at the show if it decides to keep its August 9 event focused just on the flagship smartphone.

Initially, there were rumors that Samsung will launch the Galaxy Tab S4 and Galaxy Watch at the IFA 2018. However, the company has already announced the Galaxy Tab S4 and Galaxy Tab A 10.5 last week. If it doesn’t unveil the Galaxy Watch at the Galaxy Note 9 event on August 9, then you can expect the announcement at the IFA 2018. The Gear Sport was launched at the IFA last year, so a successor at the same event sounds plausible.