Samsung is looking to improve its fortunes in China by working with an advertising technology company called Mirriad. It's working with the company to place product images in streaming video content so as to capture the attention of Chinese viewers that spend quite a bit of time streaming videos online.
Mirriad's technology can put product images right into streaming video content. For example, it inserted an ad for Samsung's China-specific Galaxy C handset in the show “Ode to Joy” on Youku. The ad can be seen on a billboard in an urban setting as two characters emerge from an underground escalator. This ad was inserted in the episode after it was shot and produced using Mirriad's technology. Samsung is using the method to push products like TVs and home appliances via Youku.
Samsung certainly needs all the help it can get in China. The country's state broadcaster recently slammed the company for its handling of the Galaxy Note 7 recall in China and analysts are now of the view that the Galaxy Note 7 fiasco can hurt the performance of Samsung's other mobile products in the lucrative market. Coming up with new ways to market its products directly to internet-savvy consumers is really in Samsung's best interests.
