It was first rumored last year that Samsung might be interested in acquiring Jay-Z’s music streaming service Tidal. The rap mogul was even spotted coming out of Samsung’s HQ in Silicon Valley and that just added more fuel to the fire. A couple of weeks ago it was reported that the company had restarted its talks with Tidal but Samsung soon came out with an official comment on the matter. The company confirmed that it was not interested in acquiring the music streaming service.
Samsung hasn’t really been lucky in the music streaming arena. It launched Milk Music about two years ago and positioned it as a competitor to Pandora and other streaming services. Milk Music remained exclusive to Samsung smartphones for quite some time but when adoption didn’t really pick up it decided to launch it on the web. That didn’t help either and now Samsung is on the verge of shutting down Milk Music.
That’s really why rumors about Samsung acquiring Tidal picked up steam. The company has teamed up with Jay-Z in the past and an argument could be made for it to acquire Tidal and either roll it into the existing service or launch a new service altogether. Apple did something similar not too long ago. Instead of creating its own service from scratch the company acquired Beats Music and rolled its technology into a new service and now Apple Music is the second largest online streaming service behind Spotify.
Do you think Samsung is making a mistake by not acquiring Tidal? It could have used the technology in a new service since Milk Music has clearly flopped, instead of bowing out of this arena, or do you think that Samsung doesn’t really need to have a music streaming service of its own? Your vote counts!