Samsung is the largest handset manufacturer in the world, but it is behind Apple in the tablet segment. Apple controls over 30 percent of the market share, while Samsung accounts for just over 20 percent of the global tablet market share. JK Shin, co-CEO and head of Samsung’s mobile division, announced at a conference at the Mobile World Congress that the main focus for Samsung this year will be in the tablet segment. “We will grow much higher than the market expectations of 20 percent this year. Next year, we will become a leader in tablets.” Samsung’s shift of focus from handsets to tablets is a logical move, considering the fact that smartphone growth is continuing to wane globally.
Shin said, “Every year was difficult (in the mobile market) but this year, the market’s growth itself is expected to slowdown. But we will still fair better in the first quarter compared to the second half of last year.” While the Galaxy S4 outsold every other device last year, sales numbers weren’t quite what Samsung had predicted. With dwindling growth in this segment, Samsung is eyeing the tablet market for most of its revenues this year. The South Korean manufacturer has gotten off to great start in the segment by launching devices like the Galaxy Tab Pro series in addition to the 12.2-inch Galaxy Note Pro. Samsung is set to officially unveil the Galaxy Tab 4 series along with an affordable Tab 3 Lite at the Mobile World Congress later today.