On average, Samsung is the world’s largest smartphone manufacturer. However, it doesn’t lead all its rivals in every market and performs better in some regions than others. In some markets, Samsung is the leading brand by a wide margin. While in others, such as Mexico, the company is trying to maintain its spot on the podium.
Mexico has an active smartphone user base of around 127 million, and needless to say, there are benefits to leading the mobile game in the country. But it’s neither Samsung nor its biggest rival, Apple, at the top of the food chain in Mexico. According to a recent report, Motorola was the leading OEM in Mexico in Q2 2022, with a smartphone sales share of 28%. (via Telecompaper)
Motorola keeps a tight grip over the Mexican smartphone market
Although Motorola led the country’s smartphone scene, Samsung was, thankfully, the second-largest OEM in Mexico during the three-month period ending in June. The company captured 26% of smartphone sales throughout the quarter.
Apple followed Samsung in third place. The Cupertino giant rose 3% to capture 16% of the market. Motorola’s share in Q2 2022 increased by 5%, while Samsung’s share remained flat from last year. Other notable smartphone brands were Xiaomi, Oppo, and Huawei. Xiaomi held 13% of the market, while Oppo and Huawei captured 11% and 5%, respectively.
In other news, Samsung’s chief recently visited Mexico to meet with President Andres Manuel Lopez Obrador, but this had little to do with the company’s performance in the smartphone segment in Q2. Instead, Samsung’s Lee Jae-yong has requested support from the Mexican President for Busan World Expo 2030.