SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung’s phone business booms in Japan with highest share in 10 years


Last updated: June 10th, 2022 at 12:53 UTC+02:00

Japan has always been a tough market for Samsung’s smartphones. Apple dominates the landscape and local manufacturers like Sharp have solid positions as well. There was even a time when the Korean giant used to sell its smartphones in Japan without the Galaxy branding.

Things seem to have turned around for Samsung in one of its most toughest markets. Its smartphone business is now growing rapidly in Japan and has even managed to overtake Sharp for second place.

Samsung’s 5G focus has helped it in Japan

Market research firm Strategy Analytics reports that Samsung now has a 13.5 percent market share in Japan’s smartphone market as of Q1 2022. It overtook local competitor Sharp that now accounts for 9.2 percent of the market. Apple still commands the top spot with 56.8 percent of the market.

It’s interesting to note that absolute phone sales of all major smartphone manufacturers declined in Japan this past quarter compared to Q4 2021. However, Samsung was the only company that saw an increase in sales. Samsung’s current 13.5 percent market share is its highest in Japan in more than 10 years.

The intense 5G marketing activities of Japanese mobile carriers is said to have contributed significantly to Samsung’s improving fortunes in the country. When KDDI launched its 28GHz mmWave 5G service in 2020, Samsung’s Galaxy S20 series was the only mmWave-supported device in Japan.

Other mmWave-supported models like the Galaxy S21 and Galaxy S22 series in addition to the foldable series have helped Samsung significantly increase its presence in the Japanese market.

Samsung is expected to see even more demand for its smartphones in Japan as local carriers continue to aggressively push mmWave 5G. Even as Samsung’s phone business faces headwinds in other markets, it would be pleased to see that Japan is finally warming up to Galaxy phones.

Join SamMobile’s Telegram group and subscribe to our YouTube channel to get instant news updates and in-depth reviews of Samsung devices. You can also subscribe to get updates from us on Google News and follow us on Twitter.

Phone Japan
Load 0 comments

You might also like

Galaxy Z Flip 4 and BTS take over five major cities around the world

Samsung and the K-pop group BTS came together again for Unpacked 2022 to promote the new Galaxy Z Flip 4 foldable phone. There are no unboxing videos featuring BTS and the new foldable phone this time. Instead, the K-pop group took over digital signages at iconic public places across five major cities: Times Square New […]

  • By Mihai Matei
  • 1 week ago

Samsung chief visits Japan to strengthen business ties and supply chains

Samsung de facto leader Lee Jae-yong reportedly met with a couple of high-profile Japanese business leaders earlier this week. Although the purpose of this meeting remains uncofirmed, it is believed that Lee’s goal is to strengthen business ties with Japan. Reports say that Samsung’s leader had dinner with Masazuka Tokura on Monday. Mr. Tokura is […]

  • By Mihai Matei
  • 1 month ago

Japanese airline reminds us that a Galaxy Z global rebranding is due

Japanese airline Zipair is removing the “Z” logo from the side of its planes to avoid being associated with the Russian invasion of Ukraine. Samsung took similar steps to rebrand its products earlier this year, although not to the same extent. The letter “Z” was adopted by the Russian military during the ongoing invasion of […]

  • By Mihai Matei
  • 2 months ago

[Update: Download Link] Google Assistant is finally available for the Galaxy Watch 4 series!

Update: You can download Google Assistant on your Galaxy Watch 4 through this Google Play Store link. The original story follows… One of the best things about Samsung switching from Tizen OS to Wear OS for the Galaxy Watch 4 series was the addition of the Google Assistant. Unfortunately, the popular virtual assistant from Google […]

  • By Mihai Matei
  • 3 months ago

Samsung will build NTT East’s private 5G network in Japan

Samsung Networks, Samsung’s networking infrastructure arm, has announced that it has been selected by NTT East to jointly build a private 5G network in Japan. Both firms will begin offering commercial private 5G networks in the country to enterprise customers sometime in Q2 2022. Both firms had conducted a series of tests last year to […]

  • By Asif Iqbal Shaik
  • 6 months ago

It’s settled: The Galaxy S21 Olympic Games Edition can now be pre-ordered

The Galaxy S21 Olympic Games Edition is now available for purchase in Japan via NTT Docomo as part of the network operator’s New 2021 collection. The limited-edition device was first unveiled a couple of weeks ago and it is now available for pre-order online. The carrier’s website states that the phone will ship to customers […]

  • By Mihai Matei
  • 1 year ago