Samsung’s ‘Life Unstoppable’ event brings new products on September 2

Samsung has a lot of new products to show off in the coming weeks. It already has an event scheduled for August 5 where we’ll get to see the Galaxy Note 20 and the Galaxy Z Fold 2. The company today announced another event that will take place in the first week of September.

‘Life Unstoppable’ will be the theme that this event follows. Much like Samsung’s August 5 event, this will also be an entirely virtual affair. It’s described as a 45 minute “virtual and dynamic journey” of Samsung’s newest products.

Life Unstoppable is Samsung’s IFA 2020 replacement

Samsung is conducting its own event this year instead of attending IFA in Berlin. It has been a regular exhibitor at Europe’s biggest trade show since 1991. However, due to the pandemic, Samsung has decided to skip IFA 2020 which takes place from September 4-9.

The company will showcase its new mobile and wearable products that it will unveil in August at the event. Samsung only tends to announce new TV, audio and home appliance products at IFA and that’s what it will do in this virtual event. It does throw in a new mobile product some times, the Galaxy A90 5G was unveiled at IFA last year, but flagship announcements are no longer made there.

“We are excited to reinvent the way we will unveil our new line-up of mobile phones, wearables, TVs, home appliances and more – a journey that will showcase how our connected, breakthrough technology fuels a Life Unstoppable,” said Benjamin Braun, the Chief Marketing Officer for Samsung Europe.

The event will be a unique digital interactive experience, enabling viewers to virtually explore the new product launches from the comfort of their home. Samsung’s Life Unstoppable event is going to take place on September 2 from 10 am CET.