Samsung was world's second biggest tablet maker in 2023

Samsung ranked second in tablet sales in 2023, but sales dropped 13.9% compared to 2022

According to the latest numbers from market research firm IDC, Samsung was the world's second-biggest tablet brand in Q4 2023 and full-year 2023. In Q4 2023, Samsung sold 7.3 million tablets, and that number turned out to be 26.2 million tablets for the full year. That's a 6.6% fall in Q4 2023 compared to Q4 2022 and an overall fall of 13.9% for the full year of 2023 compared to the year earlier. Samsung launched the Galaxy Tab A9, Galaxy Tab A9+, Galaxy Tab S9 FE, Galaxy Tab S9 FE+, Galaxy Tab S9, Galaxy Tab S9+, and Galaxy Tab S9 Ultra last year.

In comparison, Apple sold 14.9 million iPads in Q4 2023 and a total of 48.5 million iPads in the whole year. It had a massive fall of 29.3% in sales during the last quarter of the year, but when you look at the overall sales of the year 2023, Apple's iPad sales dropped close to 20%. It means Samsung didn't suffer as big a drop in sales as Apple did in the tablet market last year.

Huawei's tablet sales skyrocketed in the last quarter of 2023. Its sales increased 21.2% to 2.8 million units in Q4 2023, but the overall sales figures were 4% lower in 2023 compared to 2024. Lenovo shipped 2.6 million tablets in Q4 2023, which is a 12.5% rise compared to Q4 2022. Its overall sales in 2023 were around 9.3 million units, which is a 19.7% drop compared to 2022. Xiaomi sold 1.6 million tablets in Q4 2023, a 35% improvement compared to Q4 2022. In 2023, Xiaomi didn't make the cut in the top five rankings globally.