Samsung wearables ad mixes real stories and tech into a pot of emotions

Samsung has launched an advertising campaign with a unique twist for its latest wearables, the Galaxy Watch 4 series and the Galaxy Buds 2. It's an emotional ad, like the ones only Samsung's marketing teams can pull off. It doesn't have a strong focus on the devices themselves, but it tells real-life emotional stories in a setting that uses wearable technologies.

The “Listen to your Heart” campaign uses the ANC (Active Noise Cancelling) capabilities of the Galaxy Buds 2 and the heart rate sensor embedded in the Galaxy Watch 4 series to bring human emotions to the surface in a wholesome way.

Samsung invited a few people to listen to audio recordings of emotional stories told by their close ones using the Galaxy Buds 2 with ANC and, at the same time, monitor their own heart rates using the Galaxy Watch 4. The video doesn't provide an informative graph by the end, but it offers glimpses of Samsung Health monitoring a higher-than-resting heart rate at key moments.

The Galaxy Watch 4 and Buds 2 appear mostly during the music section at the beginning. Then, these devices take a back seat for the rest of the video and are seen only briefly to indicate the wearer's increased heart rate. The stories are touching and open a conversation on topics such as drug abuse, depression, human sexuality, parenthood, friendship, loyalty, and love.

As for these new Samsung wearable devices, they are indeed fantastic, and we've enjoyed using them since launch. Feel free to check our reviews below, and keep in mind that the holiday shopping season brings many discounts on these types of devices, as they make for great gifts.

Galaxy Watch 4 series review | Galaxy Buds 2 review

https://www.youtube.com/watch?v=F5Ux6mIu9tM

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Mihai Matei - Senior Editor

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First Samsung device: SGH-A800

Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.

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