SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung’s vision of AR-powered self-driving cars is straight from the future

Virtual Reality
By 

Last updated: January 6th, 2022 at 14:41 UTC+02:00

Samsung has become one of the car industry’s main component suppliers. Even though the company doesn’t build its own electric / self-driving vehicles, Samsung supplies major carmakers like Tesla, Rivian, and others with various technologies, ranging from batteries to cameras and lighting systems. The company is strengthening its position in the car market, and this week at CES 2022, Samsung unveiled its vision for the future of in-vehicle experiences in a simulated demonstration.

The concept is the result of a combination of Samsung’s latest tech innovations and HARMAN’s expertise in the automotive sector. It showcases a system wherein cameras and sensors analyze a vehicle’s surroundings to then display relevant AR (augmented reality) info within the driver’s field of view.

You could say that Samsung’s vision of the future of in-vehicle experiences is a souped-up heads-up display based on augmented reality technologies, connected to an array of advanced sensors for environmental mapping, object recognition, and so on.

Vehicle-to-everything communication, AR maps, See-Through technology, and more

Samsung’s tech demo looks somewhat familiar to anyone that has used a modern HUD in a car equipped with self-driving technologies. Drivers get a 3D navigation arrow and other bits of information about their vehicle right in their field of view.

Similar, though not as impressive HUD graphics exist, but as useful as modern HUDs are, Samsung’s AR system goes much further and explores what could be achieved using augmented reality. Things like vehicle-to-everything communications, See-Through technology, and more.

At one point in the video below, Samsung demonstrates how “See-Through” technology could allow a driver who may be driving behind a truck to see what’s in front. And in poor visibility conditions, the system can scan for and render the outline of wild animals that might be crossing the road in front of the car.

Unlike standard HUD systems, Samsung’s AR technology is almost limitless, within the confines of augmented reality, of course. It’s all a tech demo at this point, but even so, it offers a glimpse of where the self-driving vehicle industry could be going next.

Join SamMobile’s Telegram group and subscribe to our YouTube channel to get instant news updates and in-depth reviews of Samsung devices. You can also subscribe to get updates from us on Google News and follow us on Twitter.

DisplayGeneralVirtual Reality augmented realityCES 2022
Load 0 comments

You might also like

The Samsung 4K 240Hz gaming monitor could finally be going on sale

At the Consumer Electronics Show 2022 back in January, Samsung unveiled the Odyssey Neo G8. This is the world& …

  • By Adnan Farooqui
  • 1 month ago

We checked out Samsung’s Tizen-powered Smart Monitor M8 at CES 2 …

CES 2022 came and went, but it left us with tons of exciting products to explore and look forward to. One such …

  • By Mihai Matei
  • 5 months ago

We’re going live for our first show of 2022. Let’s discuss …

SamMobile is about to live stream for the first time in 2022, so we’re inviting you to come and join us …

  • By Mihai Matei
  • 5 months ago

Samsung launches 837X virtual world in Decentraland, complete with NFT …

At CES 2022, Samsung has released its oddly-named ‘837X’ virtual world in the blockchain-powered D …

  • By Mihai Matei
  • 6 months ago

Our latest CES video features Samsung’s 2022 Neo QLED 8K TV seri …

It’s been a busy week at CES 2022, with Samsung unveiling the Galaxy S21 FE and new foldable and rollabl …

  • By Mihai Matei
  • 6 months ago

Samsung made more eco-conscious efforts with its 2022 home appliances

Samsung has been making various eco-friendly and sustainability efforts over the past few years. The company m …

  • By Asif Iqbal Shaik
  • 6 months ago