It looks like Samsung is joining Google in pressurizing Apple to support RCS. The company has released a short video that shows how people might feel when they're left out of group chats when their phone doesn't support Apple's iMessage. The video shows not to distinguish between blue bubbles and green bubbles.
Samsung suggests Apple discriminates against people who don't have an iPhone
In its new 30-second video, Samsung uses the Romeo and Juliet angle, in which Romeo is Android and Juliet is iOS. It indicates that “green bubbles and blue bubbles want to be together,” hinting that Apple discriminates between them and creates a divide between Android and iOS users. While Apple supports SMS, it hasn't adopted RCS, which Google developed to replace the age-old SMS standard.
RCS supports a lot of advanced and modern messaging features, such as group chat, read/sent receipts, the ability to send high-resolution images and videos, stickers, modern emojis, voice messages, and more. Apple isn't ready to adopt RCS, though, as it would loosen its grip on the ecosystem, which holds back millions of Apple users.
These tactics aren't working, and it doesn't look like Apple will ever adopt RCS
Google has been trying to pressure Apple to adopt RCS, but it doesn't look like that will happen at all unless there is some anti-monopoly or antitrust ruling against Apple. Last year, when a user told Tim Cook he couldn't send some videos to his mother due to the iPhone not supporting RCS, Tim Cook said, “Buy your mom an iPhone.“