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Last updated: October 10th, 2023 at 08:27 UTC+02:00
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In its new 30-second video, Samsung uses the Romeo and Juliet angle, in which Romeo is Android and Juliet is iOS. It indicates that “green bubbles and blue bubbles want to be together,” hinting that Apple discriminates between them and creates a divide between Android and iOS users. While Apple supports SMS, it hasn't adopted RCS, which Google developed to replace the age-old SMS standard.
RCS supports a lot of advanced and modern messaging features, such as group chat, read/sent receipts, the ability to send high-resolution images and videos, stickers, modern emojis, voice messages, and more. Apple isn't ready to adopt RCS, though, as it would loosen its grip on the ecosystem, which holds back millions of Apple users.
Google has been trying to pressure Apple to adopt RCS, but it doesn't look like that will happen at all unless there is some anti-monopoly or antitrust ruling against Apple. Last year, when a user told Tim Cook he couldn't send some videos to his mother due to the iPhone not supporting RCS, Tim Cook said, “Buy your mom an iPhone.“
Asif is a computer engineer turned technology journalist. He has been using Samsung phones since 2004, and his current smartphone is the Galaxy S21 Ultra. He loves headphones, mechanical keyboards, and PC hardware. When not writing about technology, he likes watching crime and science fiction movies and TV shows.
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