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Last updated: July 5th, 2022 at 15:20 UTC+02:00
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Market watchers say that Samsung could lower its sales expectations for the Galaxy A and Galaxy S series later this year and focus more on promoting its foldable premium devices. Rising inflation impacts the low-cost smartphone market more than the premium segment, and essentially, Samsung wants to increase its premium smartphone market share and close the gap with Apple. (via The Korea Times)
So far, nothing has been confirmed regarding the launch of the upcoming Galaxy Z Fold 4 and Z Flip 4, but leaks and rumors have pointed to an August 10 unveiling. Samsung's H2 Unpacked events usually take place in August, and for the past couple of years, they were online-only affairs due to COVID lockdowns and restrictions.
Interestingly enough, however, Samsung could be planning to unveil the Galaxy Z Fold 4 and Z Flip 4 at an offline event in New York, marking the return of offline Unpacked events after a two-year absence.
Sources say that Samsung has yet to decide how it will tackle the launch of its next foldable phones. But whatever the case may be, the company seems to have big things in store for us, Apple, and foldable phone fans. It may come at the cost of the Galaxy A and Galaxy S lineups performing worse, but time will tell.
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Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.