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The South Korean firm reportedly shipped 9.1 million smartwatches in 2020. In comparison, Apple shipped 33.9 million Apple Watches last year, thanks to impressive sales of the Apple Watch SE and the Apple Watch Series 6. The Cupertino-based firm has been the number one smartwatch brand ever since it launched the first Apple Watch. Huawei shipped 11.1 million smartwatches in 2020, and its shipments improved by 26%.
In Q4 2020, Apple's market share improved to 40% as the company eroded the sales of other firms. Samsung's market share improved from 7% in Q2 2020 to 10% in Q3 and Q4 of 2020. As the year came to an end, Huawei's smartwatch market share slipped to 8%. The smartwatch market grew just 1.5% last year due to the impact of the COVID-19 pandemic. This year, the average selling price of smartwatches is expected to improve.
In 2020, Samsung launched the Galaxy Watch 3, and the South Korean firm is rumored to be switching to Google's Wear OS operating system later this year.
Asif is a computer engineer turned technology journalist. He has been using Samsung phones since 2004, and his current smartphone is the Galaxy S21 Ultra. He loves headphones, mechanical keyboards, and PC hardware. When not writing about technology, he likes watching crime and science fiction movies and TV shows.
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