Samsung launches The Frame 2021 TV in India

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Last updated: June 9th, 2021 at 10:34 UTC+02:00

Samsung had unveiled the 2021 version of The Frame TV earlier this year alongside Neo QLED TVs, but it wasn’t available in India. That’s soon going to change: Samsung has announced that The Frame 2021 TV can be purchased in India from June 12 via Amazon, Flipkart, and Samsung’s official online store.

The Frame 2021 is priced at INR 61,990 for the 43-inch version. Early bird customers who purchase the TV from June 12 to June 21 will get a complimentary bezel worth INR 9,990. Buyers can also avail cashback of up to INR 3,000 if they make the purchase via HDFC Bank credit or debit cards (only for the No-Cost EMI scheme). The No-Cost EMI scheme (up to 24 months) is also available via most leading banks. The company hasn’t revealed the pricing of 50-inch, 55-inch, and 65-inch versions of the QLED TV.

The Frame 2021 TV features, specs

Samsung The Frame 2021 QLED TV Sports

The Frame 2021 is a 4K TV with a QLED screen. It comes in four sizes: 43-inch (new this year), 50-inch, 55-inch, and 65-inch. It features HDR10, HDR10+, and HLG, and it can display one billion colors. It also features local backlight dimming for improved blacks and contrast ratio. Audio features include a 4-channel 40W speaker setup, Object Sound Tracking+, Active Voice Amplifier, Dolby Digital Plus, Q-Symphony, and Bluetooth wireless audio.

Its bezels are customizable and interchangeable in terms of color (White and Teak) and styling to match with the room’s styling. It has a Quantum Processor 4K to upscale regular content to 4K resolution. The TV now comes with 6GB of internal storage, much higher compared to last year’s TV’s 500MB storage. It runs Tizen OS and has access to all the essential audio and video streaming apps. It also comes with Samsung TV Plus, the free linear video streaming service launched in India a few months ago.

You can choose from over 1,400 pieces of art to showcase on your TV. You can buy individual art pieces for INR 1,199 each or subscribe to the entire Art Store collection for INR 299 per month. You can even display your own photos or videos using the SmartThings app on your smartphone or via a USB drive. You can customize pictures using five different mat layouts and 16 different palettes of colors.

Samsung The Frame 2021 QLED TV

The TV has a built-in brightness sensor, a motion sensor, and a microphone. The brightness sensor is used to automatically adjust the screen brightness as per ambient lighting in the room. The motion sensor senses if someone is in the room, and if there is no one, the TV turns off automatically to save power. When you enter the room, the TV turns on automatically and displays art pieces. The microphone is used to calibrate the TV’s audio via SpaceFit Sound and to measure ambient noise and adjust the vocals accordingly (via Active Voice Amplifier).

It has a Slim Fit Wall Mount, a height-adjustable stand (to place a soundbar in front of it), and One Invisible Connection cable. It has a 300 x 400 VESA mount. The Frame 2021 TV has Alexa, Bixby, and Google Assistant. Other features include SmartThings, Samsung Health, AirPlay 2, Wi-Fi b/g/n/ac, Bluetooth 5.2 (with LE), Tap Sound, DLNA, screen sharing, and dual-picture mode. It has four HDMI ports, 2 USB Type-A ports, an Ethernet port, Composite port, optical audio port, and eARC.

For Gamers, it has AMD FreeSync Premium Pro, ALLM (Auto Low Latency Mode), Game Motion Plus, Game Bar, and Super Ultra Wide Game View (32:9 aspect ratio). There is Wireless DeX, too, so you can turn your Galaxy smartphone or tablet into a computer. Speaking of computers, the TV is compatible with Office 365 and Remote PC so that you can work even without an actual PC. It comes with a solar-powered One Remote controller.

Samsung The Frame 2021 QLED TV Wooden Bezel

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