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Last updated: September 11th, 2020 at 06:50 UTC+02:00
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According to a new report from Counterpoint Research, Samsung's market share in Q2 2020 improved by three percentage points from Q1 2020 in South Korea to 67%. The report mentions that the company's market share improved due to robust sales of Galaxy A series smartphone and the Galaxy S20 series. The smartphone market in South Korea improved by 9% compared to Q1 2020 but was still 8% lower compared to Q2 2019.
Apple stood second in the South Korean smartphone market with a share of 19% during the same period. Compared to Q1 2020, the iPhone maker's market share improved by 1 percentage point in Q2 2020. LG remained in the third spot with a market share of 13%, down 3 percentage points from Q1 2020.
The top three best-selling smartphones in South Korea during the second quarter of this year were the iPhone SE, Galaxy S20+, and Galaxy S20. Half of the top ten best-selling devices were from Samsung's Galaxy A series. Sales of smartphones priced below $400 accounted for 45%, showing that Korean consumers opted for more affordable phones during the pandemic.
Asif is a computer engineer turned technology journalist. He has been using Samsung phones since 2004, and his current smartphone is the Galaxy S21 Ultra. He loves headphones, mechanical keyboards, and PC hardware. When not writing about technology, he likes watching crime and science fiction movies and TV shows.
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