Samsung is among the biggest tablet brands in the world and it is Apple's biggest rival in the segment. In 2020, the company was the biggest tablet vendor in Africa, Europe, and Middle-East. A new report states that Samsung was the second-biggest tablet brand in India in 2020, and it achieved impressive growth compared to the previous year.
IDC's new report claims that Samsung had a 32% share of India's tablet market last year. The company achieved an impressive 157% growth compared to 2019 when it had a 19% share of the market. The Galaxy Tab S6 Lite was Samsung's best-selling tablet in the country. Interestingly, the report clubs both commercial and consumer market numbers, and Samsung was the biggest tablet brand in India in the consumer segment.
Lenovo was the biggest tablet brand in India, capturing a 42% share of the market. Apple's market share in 2020 was similar to its 2019 numbers, at 13%. Huawei, despite losing access to the Google Play Store and other Google services, shipped more tablets in 2020 than it did in 2019. iBall was the biggest loser in the segment, losing 11% points.
Thanks to the rising demand for PCs and tablets since the COVID-19 pandemic for remote learning and work-from-home tasks, Samsung shipped more than 30 million tablets worldwide last year. Apart from the impressive Galaxy Tab S7 series, the company also launched various mid-range tablets like the Galaxy Tab S6 Lite and the Galaxy Tab A7 (2020).
