Samsung is among the few OEMs that still take the tablet segment seriously. Every year, the company launches multiple tablets, ranging from extremely affordable to high-end price segment. This year, the company launched the Galaxy Tab S7 series, taking its high-end tablet offering a notch higher.
According to a new report from market analysis firm CyberMedia Research, Samsung was the second-biggest tablet brand in India during Q2 2020 in terms of shipments. The report shows that the South Korean tech giant improved its tablet business in the country amid the COVID-19 pandemic and the increased demand for tablet PCs for learning from home.
Samsung’s tablet market share in India was 29% during the second quarter of 2020, up from 17% a year ago. The affordable Galaxy Tab A 10.1 tablet did well in the country, accounting for 25% sales from the South Korean brand. Lenovo accounted for 48% of the Indian tablet market during the same period, up from 32% a year earlier. Apple, on the other hand, came in third with a 12% share of the market, down from 14% in Q2 2019.
CMR’s new report showed that the Indian tablet market grew 23% quarter-on-quarter, thanks to the rising trend of remote learning and work from home. Tablets with Wi-Fi connectivity saw huge growth with a 98% increase in demand. The demand for tablets is expected to rise further in India as the pandemic continues. A growth of 15% to 25% is being expected.