Samsung unveils world's brightest OLED TV tech ahead of CES 2026

Just two days ahead of the Consumer Electronics Show (CES) 2026, Samsung has unveiled its newest QD-OLED panel for TVs. It offers higher brightness and improved picture quality than last year's QD-OLED panel. It will likely be used in at least some of the company's OLED TVs that will be announced next week.

Samsung Display, which is Samsung Electronics' display manufacturing division, will showcase this panel at its CES 2026 booth starting January 6 in Last Vegas, USA. This new panel supports peak brightness of up to 4,500 nits, and achieves among the highest brightness levels achieved for a self-emissive display. And the important part about its brightness is that it offers more vivid colors and higher perceptual brightness compared to competing OLED panels.

The company says its new panel achieves its peak brightness levels by combining the maximum brightness of each red, green, and blue (RGB) component of a pixel. This means it produces purer colours while hitting peak brightness levels.

In comparison, OLED panels made by LG Display use a white sub-pixel in addition to red, green, and blue sub-pixels, which makes colours impure compared to QD-OLED panels.

This panel is also compatible with AI-based picture quality optimization technologies, which will likely be used in Samsung's upcoming high-end TVs.

Samsung Display is also showcasing OLED display concepts for AI-powered home robots and trying to prove the durability of its foldable OLED panels by bouncing basketballs on them. It will also display expansive OLED screens for automobiles, OLED on Silicon (OLEDoS) panels used in the Galaxy XR headset, and QD-OLED panels for laptops and monitors.