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    Samsung puts hundreds more on HBM team for total market dominance

    Business
    By 

    Last updated: April 4th, 2024 at 12:35 UTC+02:00

    Samsung has been talking a lot about gaining a dominant position in the global high-bandwidth memory market. It's not just all talk, though, the company is also putting its money where its mouth is by continuing to push the envelope on this technology.

    There seems to be a renewed sense of urgency at Samsung that it needs to retake the top spot in this space with the latest-generation HBM3E memory, after losing out the spot to SK Hynix for HBM3. To that end, the company is shuffling hundreds of employees from other divisions to the HBM team.

    Samsung's generously diverting resources to the HBM team

    It was previously reported that Samsung has put together a dedicated task force of employees to work on HBM solutions. It appears that the decision has been made to convert this task force into a permanent office. This would provide the team would additional financial resources and talent from across the company to better focus on achieving its ultimate objective.

    This permanent office will reportedly have around 400 employees that will work on HBM solutions only under the direct supervision of Lee Jung-bae, president of Samsung's memory business. Hwang Sang-joon will reportedly be the team leader alongside his existing role of head of DRAM design.

    Samsung is moving staff from other teams like the Advanced Packaging Team to its HBM office as it aims to achieve dominance in this sector. Among the team's priority list is to stabilize the HBM3E yield rate and also develop the next-generation HBM4 standard.

    Business HBM

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