Be the first - Pre-order the Galaxy S25 Ultra today! Follow us on Google news!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
News For You
Notifications

Samsung is playing ball with the Netherlands at the 2024 Olympics

General
By 

Last updated: February 22nd, 2024 at 12:06 UTC+01:00

Samsung continues to be a global Olympic and Paralympic partner, and last month, the company revealed its slogan for the 2024 Summer Olympic Games in Paris. Now, in anticipation of the Olympics, Samsung has announced a new partnership with the Dutch Basketball Association.

Basketball is the fastest growing sport in the Netherlands. Now, the Dutch Basketball Association has entered a 3-year partnership with the Korean tech giant Samsung.

The company will support basketball in its entirety as a sponsor. But interestingly, Samsung says its main focus in the run-up to the 2024 Summer Olympics will be 3×3 basketball.

Streetball is taking over, and Samsung is there for it

Not only is Basketball the fastest growing sport in the Netherlands, with the country earning eleven medals at the European and World Championships over the past two years, but 3×3 basketball has also become the number one urban team sport globally.

3-on-3 street basketball, or streetball, puts two teams of three players against one another in matches that last up to 10 minutes or until one team scores 21 points.

Because streetball has a different set of rules than court basketball, it makes for a dynamic and spectacular game with innovative moves and great teamwork, where quick decision-making skills can make the difference between winning and losing.

Samsung is supporting all the Dutch 3×3 basketball teams at the 2024 Olympic Summer Games in Paris. The men's teams have at least two chances to qualify for the Olympic Games, while the women's teams can participate in three qualifying tournaments as European champions.

Exactly how Samsung will support the basketball teams in the Netherlands isn't entirely clear, and we don't know if the players will get money and/or Samsung devices out of this partnership. However, the director of the Dutch Basketball Federation, Maarten Hoffer, says:

“Our sport is growing in every possible way. The fact that a leading, innovative brand like Samsung is committed to our sport as a partner shows where Dutch basketball stands: we are proud of that. Samsung has all the knowledge and technology in-house to help make basketball, and 3×3 basketball in particular, even better and more popular in our country.”

BusinessGeneral NetherlandsOlympicsSamsung Electronics Buy Galaxy S24 Plus Now
Scroll for more related content
News For You

You might also like

Unpacked shows why Samsung Galaxy and Android are as thick as thieves

Unpacked shows why Samsung Galaxy and Android are as thick as thieves

Many people love it, some not so much, but the truth is that Samsung Galaxy is the face of Android today more than ever. “Galaxy” and “Android” have become synonymous, and Samsung will strengthen that perception even further at Unpacked this week. One big reason things turned out the way they did is the bond […]

  • By Mihai Matei
  • 5 days ago
Google’s and Samsung’s Eclipsa Audio is coming to Galaxy phones, tablets

Google’s and Samsung’s Eclipsa Audio is coming to Galaxy phones, tablets

Earlier this month, Google and Samsung revealed a new spatial audio format called Eclipsa Audio. It is a royalty-free alternative to the popular format Dolby Atmos. Now, Google has revealed that Eclipsa Audio is coming to Android devices. Eclipsa Audio is coming to Android (including Galaxy) phones and tablets Google revealed last week that IAMF-based […]

  • By Asif Iqbal Shaik
  • 5 days ago
Samsung has a new solution to push employess to work harder

Samsung has a new solution to push employess to work harder

Samsung is going through one of the most challenging times in its history. Due to issues in its memory and semiconductor chip businesses, the company's stock prices have fallen drastically compared to six months ago. The South Korean firm is now trying a new solution that could change its fate. Samsung will tie bonuses of […]

  • By Asif Iqbal Shaik
  • 7 days ago
Samsung readies for Super Bowl with new Game Day store section

Samsung readies for Super Bowl with new Game Day store section

With just a few weeks left before Super Bowl LIX kicks off at Caesars Superdome in New Orleans, Samsung has launched a new section on its online store to help visitors pick the best devices for a pleasant viewing experience. The new e-store section, called Game Day Essentials, is divided into several categories, including: Must […]

  • By Mihai Matei
  • 1 week ago
Samsung and Nokia sign licensing deal for video tech in smart TVs

Samsung and Nokia sign licensing deal for video tech in smart TVs

Samsung and Nokia are crossing each other's paths again, but not because of 5G or a mobile deal. Instead, Samsung will be using Nokia's proprietary video technologies for smart TVs. According to the latest news (via MSN – Reuters), Nokia and Samsung have signed a multi-year patent license agreement today. The agreement will allow Samsung […]

  • By Mihai Matei
  • 1 week ago
My heart skipped a beat spotting Samsung’s PlayStation 2 lookalike at CES

My heart skipped a beat spotting Samsung’s PlayStation 2 lookalike at CES

I was a PC gamer for nearly 15 years before I fell in love with gaming consoles again after the launch of the Nintendo Switch. As a '90s kid, I grew up playing arcade and console games, and I think the PlayStation 2 (PS2) is still one of the best-looking consoles ever made. Imagine my […]

  • By Mihai Matei
  • 2 weeks ago