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Samsung overtakes Apple once more to rule the global smartphone market

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Last updated: April 29th, 2022 at 17:32 UTC+02:00

Samsung doesn’t like losing the top spot in the global smartphone market. So even as Apple dethroned it for a few months, the company has fought back and regained what it believes to be its rightful position.

Q1 2022 Data from market research firms Canalys and Counterpoint shows that Samsung took the top spot in terms of smartphone shipments globally. Apple did well too but it could only manage to come in second place behind the Korean juggernaut.

Samsung is back to ruling the market

Canalys estimates that global smartphone shipments reached 311.2 million units in the first quarter of this year, down 11% compared to last year. Samsung took the lead after refreshing its portfolio for the new year by shipping 73.7 million units. Samsung’s overall shipments are actually down 4% compared to Q1 2021 when it shipped 76.5 million units.

Counterpoint Research estimates that global smartphone shipments stood at 328 million units this past quarter, down 7% compared to Q1 2021. Samsung shipped 74 million units across the globe to take the top spot with a 23% market share. Apple came in second place with an 18% share.

The robust performance of Samsung’s Galaxy S22 series has contributed to its good performance in the first quarter of this year. The Galaxy S22 Ultra in particular brought many of Samsung’s Galaxy Note loyalists back to the fold.

Samsung expects to keep up the momentum in the second quarter of this year through its revamped mid-range handsets. It will continue to push sales of its flagship as well through new incentives and offers.

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