Last updated: March 28th, 2026 at 22:27 UTC+01:00
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The Galaxy Tab A9 and the Galaxy Tab A11 were the top performers.
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Abhijeet Mishra / SamMobile
In the global tablet market, Apple has been the leader for a very long time, shipments/sales-wise. However, it is a totally different story in India. In the world’s most populous country, Samsung has been the number one brand in the tablet segment for quite some time. Well, the South Korean tech giant continued to dominate the market in 2025.
Counterpoint Research has published an analysis of the Indian tablet market in 2025. According to it, Samsung had a 31% market share, the highest among all the brands in the country. In 2024, the South Korean tech giant had a 27% market share and topped the charts. It means that the brand has improved its footprint in the country by 15%.
Couterpoint Research
Image by Counterpoint Research showing India's top five tablet brands by shipment in 2025 – Source: Couterpoint Research
According to the research firm, the tablets that contributed the most to Samsung’s improved performance were the Galaxy Tab A9 and the Galaxy Tab A11. Going by their specifications and prices, many tech enthusiasts believe that they aren’t value for money. However, the latest report shows that the general public values other things more, including brand trust, availability, after-sales service, and user interface.
In the second, third, fourth, and fifth places with Apple, Lenovo, Mi, and Acer, with 20%, 15%, 11%, and 10% market shares, respectively. Speaking of Samsung's tablets, a recent report reveals that the brand is developing a new flagship tablet, the Galaxy Tab S12 Ultra. A couple of days ago, a leak about the device revealed its battery capacity. The upcoming device should help the brand set new records in the tablet market.
I’m a computer science engineer living in Hyderabad, India, who has a keen interest in automobiles and consumer electronics. My journalism career kicked off in 2017 with MySmartPrice where I wrote news, features, buying guides, and explanatory articles about technology among other things, and reviewed many products, including smartphones, tablets, laptops, PC components, smartwatches, audio devices, wearables, and smart home products. Since then, I have worked for 91Mobiles, Apple, and Onsitego, before finally landing on SamMobile.
