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Samsung leads Indian smartphone market with highest sales, revenue during festive period


Last updated: October 12th, 2022 at 12:33 UTC+02:00

The latest report by Strategy Analytics brings some good news for Samsung. According to the report, the Indian smartphone sales revenue grew 17% year-on-year to $2.1 billion in just the first eight days of festive sales from September 23 to 30. The report also stated that Samsung took the lead in the festive sales period and grabbed a 26% share of the market (by revenue).

Samsung was followed by Chinese manufacturers Xiaomi and Realme, accounting for 20% and 17% of the market share, respectively. Abhilash Kumar, an Industry Analyst at Strategy Analytics, stated that they are estimating sales of around 12.8 million smartphone units during the first week of smartphone festive sales in India this year. The average selling price (ASP) also saw a growth of 19%.

Samsung is estimated to have sold around 3.3 million units this year

Kumar also noted that smartphone sales particularly saw more traction in the middle and higher-end smartphones. The lower tiers saw less traction, though, since mid-range and higher-end smartphones were available on great deals, which also resulted in higher ASP growth. However, Kumar further added that the sales were down by 2% compared to last festive season week because of fewer sales of entry-level devices. But thanks to the ASP growth, it offset the volume decline and resulted in a decent growth in revenue.


Together, Samsung, Xiaomi, and Realme accounted for 62% of the sales in terms of volume. It is estimated that Samsung sold around 3.3 million units of smartphones this year and has easily managed to surpass its Chinese counterparts, driven by attractive discounts and deals.

Linda Sui, Senior Director at Strategy Analytics, also highlighted that Samsung was offering its devices at a discount of up to 60% from their retail price, in particular the premium models such as the Galaxy S22 Ultra, Galaxy S21 FE, Galaxy S22 Plus, and Galaxy Z Flip 3.

BusinessPhone Galaxy S21 FEGalaxy S22 PlusGalaxy S22 UltraGalaxy Z Flip 3IndiaRealmeXiaomi
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