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Samsung maintained its lead in Indian smartphone market in Q1 2023

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Last updated: April 20th, 2023 at 13:56 UTC+02:00

Samsung managed to maintain its number-one position in the Indian smartphone market. The South Korean firm shipped 6.3 million units of Galaxy smartphones in India during Q1 2023 and captured a 21% share of the market. However, it is an 11% drop compared to the previous year (Q1 2022) when it was trailing behind Xiaomi.

Galaxy S23 helped Samsung maintain its number-one ranking in India during Q1 2023

According to a report from Canalys, the overall smartphone market dropped a whopping 20% in Q1 2023 compared to Q1 2022. In that sense, Samsung did well, with just an 11% drop in its shipments. The Galaxy S23 series did really well in the Indian market, and the South Korean firm claimed that it saw 40% more sales compared to the Galaxy S22 series during the same time period.

OPPO ranked second with 5.5 million smartphone shipments and a market share of 18%. This is the only brand that achieved growth among the top five players, with an annual growth of a whopping 18%. Vivo ranked third with 5.4 million smartphone shipments and a market share of close to 18%. Xiaomi, which was at the number one position last year, had a massive drop in numbers. The Chinese smartphone firm shipped 5 million units, which is a whopping 38% drop compared to Q1 2022.

Realme fell even harder, selling 2.9 million smartphone units in Q1 2023. That's a massive 52% drop in shipments compared to Q1 2022. Note that OPPO's shipments include OnePlus business and Xiaomi's shipments include POCO business.

Samsung Smartphone Market Share Q1 2023 India Canalys

BusinessPhone IndiaOnePlusOppoRealmeSamsung MXVivoXiaomi
Galaxy AI summarized

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