Samsung needed the Galaxy S23 series to perform well after its predecessor wasn't able to meet sales expectations. It appears that the company has hit and potentially even exceeded its internal expectations for sales of the 2023 flagship series.
The company has revealed to Korean media that the Galaxy S23 series has proven to be a major hit worldwide. It also highlighted the rather interesting split among its models as the Galaxy S23 Ultra, which happens to be the most expensive model, has brought in 60% of all sales.
Customers really like the Galaxy S23 Ultra
Korean media reports that Samsung has said that the Galaxy S23 series is recording higher sales worldwide compared to the Galaxy S22. In Europe alone, the sales volume of the Galaxy S23 handsets is 1.5x higher than the Galaxy S22.
In major Latin American markets such as Mexico and Brazil, where sales began a week after the global February 17 launch, the sales volume is 1.7x higher than the predecessor. Similarly, impressive performance has been witnessed in the Middle East and India where the sales volume has been 1.5x and 1.4x higher than the Galaxy S22 respectively. Samsung has not provided the figures for the North American markets, including the US.
The company has also highlighted in the global sales ratio for all three models, the Galaxy S23 Ultra has accounted for 60% of all sales while the Galaxy S23+ and Galaxy S23 have accounted for 20% each. It goes to show that there is still considerable demand for premium Samsung phones in the market, as long as the company delivers an exceptional product that customers want to spend their money on.
The Galaxy S23 series has already surpassed 1 million units sold in Samsung's home country of South Korea. It seems that the sales performance is so far in line with Samsung's expectations. TM Roh, the head of Samsung's mobile division, did mention at the Unpacked event in February that the company expects to see double-digit sales growth for the Galaxy S23 series.
It has to be considered that perhaps Samsung's decision to use the Snapdragon chipset exclusively for all variants of the Galaxy S23 everywhere has contributed to this stellar performance. So as rumors surface of a potential return to Exynos with the Galaxy S24, this should give Samsung another reason to reconsider the decision that could potentially kill customer interest in the Galaxy S series.