Samsung adds Indian contemporary artwork to The Frame in collaboration with blockchain platform

16424_approved_the-frame-art-kv_1000x563pix-01-1024×577

Getting your Trinity Audio player ready...

Samsung has partnered with the blockchain-powered online platform Terrain.art to enrich the Art Store on The Frame lifestyle TV in India. Samsung is releasing new contemporary artwork, adding to the existing 2100+ digital art pieces that The Frame TV users can acquire through the Art Store.

Samsung says that the latest collection of contemporary artworks created by young Indian artists tell a new story on folk art, textile traditions, monuments, diversity, and more. The art pieces stand out through vibrant colors, lines that were drawn with care, and bold brush strokes.

Samsung's Art Store is an evergrowing platform

According to the recent announcement, the contemporary artwork collection is expressed in a variety of artistic languages and covers different themes, from futurism and hope to ecology and migration.

As for Samsung's partner in this endeavor, Terrain.art is a blockchain-powered online platform whose goal is to build “a global ecosystem underlining the best art practices from South Asia.” Samsung doesn't go into further detail and doesn't say anything about whether or not these new art pieces available through the Art Store are NFTs.

Technically speaking, Samsung lifestyle TVs support NFT transactions The company added NFT buying and selling capabilities to its TVs last year through Nifty Gateway, and a few months later, Samsung announced that a dedicated ArtToken NFT TV app was also coming.

Mihai Matei - Senior Editor

[email protected]

First Samsung device: SGH-A800

Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.

TV India The Frame

a hand holding up the samsung galaxy s24 ultra

Huge price drop on Galaxy S24 Ultra in India

16 hours ago

samsung smart monitor m9 m90sf 32 inch 2025 and smart monitor m8 m80sf 32 inch 2025 and smart monitor m7 m70f 32 inch and 43 inch

Samsung launches Smart Monitor M9 and 2025 versions of M7 and M8 monitors in India

3 days ago

samsung galaxy unpacked 9 july 2025 galaxy z fold 7 galaxy z flip 7 fe galaxy watch 8 galaxy watch ultra 2 pre reservations india

Samsung India accidentally reveals Galaxy Z Flip 7 and Fold 7 pre-reserve benefits

5 days ago

samsung tv plus lifestyle image gladiator

Samsung TV Plus gets four new channels in India

1 week ago