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2020 was the first full year of Samsung selling foldable smartphones. It launched the Galaxy Z Flip and Z Fold 2. Both devices set a new record for foldable sales to date. That record has now been smashed only by the Galaxy Z Fold 3 and Galaxy Z Flip 3 pre-orders so far.
The Galaxy Z Fold 3 and Galaxy Z Flip 3 have been available for pre-order since last week. Reports from South Korea reveal impressive pre-order performance. Samsung received 450,000 pre-orders for both foldables combined in just one week. Analysts expect that the total number of pre-orders just in South Korea could cross 800,000 units.
It's quite likely that Samsung is seeing such strong pre-order performance in other markets across the globe. That's why the company confirmed the following in a statement:
“We are thankful for the great customer response to our new Galaxy Z Fold3 and Galaxy Z Flip3. Interest in foldable smartphones is at an all-time high, with pre-order volume for Z Fold3 and Z Flip3 already outpacing total sales for Galaxy Z devices to date in 2021.”
Samsung didn't provide any numbers. So it's unclear how many units of the new foldables have been pre-ordered or how many units of the Galaxy Z Flip and Galaxy Z Fold 2 it has sold to date. Several market research firms estimate that Samsung sold around 2 million units combined of these two models.
They now expect Samsung to sell 5.2 million units of its new foldables this year. The Galaxy Z Fold 3 and Galaxy Z Flip 3 are more durable, powerful and stylish than their predecessors. They have also received substantial price cuts. If the pre-order figures are an indication, its new foldables are going to be super hit devices.
Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.
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